GABBY DOUGLAS INKS DEAL W/ KELLOGS, COULD EARN MORE THAN 100 MILLION IN TOTAL ENDORSEMENTS

Kellogg’s yesterday announced that it had tapped Gabby Douglas the first African-American to win Olympic gold in the individual all-around gymnastics competition to be featured on special-edition Corn Flakes boxes hitting store shelves this fall. Following an appearance on the “Today” show, the bubbly 16-year-old proudly posed holding her special-edition box.

Sports-marketing experts said the Corn Flakes deal for the Summer Olympics sweetheart is just the beginning, adding that she stands to potentially earn more than $100 million in endorsement deals.